The Consultant's Couch
Welcome to The Consultant’s Couch, the blog from Forgelight Marketing Group, where we share insights, strategies, and expertise from the world of marketing and advertising. Whether you're a business owner, marketer, or executive, our blog is designed to keep you informed on the latest trends, proven tactics, and expert advice to help you navigate the ever-changing digital landscape.
The Power of Emotional Marketing: Connecting with Consumers on Deeper Level
Brands are always desperately seeking effective ways to connect with consumers. Whether it’s by word of mouth, good reviews....
The Secrets of Targeted Advertising
In the vast landscape of the internet, where every scroll and click leaves a digital footprint, advanced targeting stands as one....
Email Marketing Best Practices for Higher Engagement
In the ever-evolving landscape of digital marketing, email remains one of the most reliable channels for businesses to reach their target audiences.....
How important is your logo?
What’s in a name… Really? We all know that brands need a name to set themselves apart, but how important is the name for creating a memorable brand that sticks with a customer?....
Back to Basics: 4 Keys to Marketing Success
Marketing is always evolving and it can be difficult to stay in the loop. But as a business owner or marketer you have to be sure that your business is keeping up with the trends.....
How to Adapt During a Marketing Recession
Even though some businesses can be considered “recession proof,” 2020 has shown us that not many are “pandemic-proof.” Marketing is in the same boat.....
4 Components of Successful Local SEO
As you may already know, SEO includes all of the processes by which your website’s rank increases in the search engine results pages.....
3 Ways to Engage Your Customers on Social Media at Home
We’ve been on lockdown for nearly six months now, and this seems to be the new norm, whether we like it or not. ....
5 Ways to Improve Your Email Marketing Campaigns
It sounds hard to believe given how overwhelmingly full our inboxes are, but Email Marketing is still one of the most effective ways to reach more leads and target consumers. ....
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