Forgelight Marketing Group Statement of California Consumer Privacy Act (CCPA/CPRA) Compliance
Last Updated: March 2026
At Forgelight Marketing Group ("Forgelight Marketing"), we take your privacy seriously. This Statement of CCPA/CPRA Compliance provides information regarding how Forgelight Marketing complies with the California Consumer Privacy Act and the California Privacy Rights Act. For California-based consumers, this Statement provides the necessary information to exercise your privacy rights.
1. About Personal Information and Privacy
Forgelight Marketing obtains personal consumer information ("Personal Data") as defined by the CCPA/CPRA. Forgelight Marketing does not directly collect consumer Personal Data. All such information is derived through contractual relationships with third-party vendors who collect the data and provide it to Forgelight Marketing. We then provide access to this information to our customers for marketing and analytical purposes.
2. What This Statement Covers
This Statement covers how we treat Personal Data obtained from our third-party vendors. It does not cover the practices of companies we do not own or control, or people we do not manage, such as the third-party vendors from whom we obtain consumer Personal Data.
3. Categories of Personal Data Used (Past 12 Months)
| Category | Personal Data Collected | Source |
|---|---|---|
| A. Identifiers | Unique personal identifiers, online identifiers, IP addresses, email addresses. | Third Parties |
| B. Protected Classifications | Age, race, gender. | Third Parties |
| C. Internet/Network Activity | Browsing history, search history, interaction with websites/ads. | Third Parties |
| D. Geolocation Data | Physical location and movements (including Precise Geolocation). | Third Parties |
| E. Inferences | Profile reflecting preferences, behavior, and attitudes. | Third Parties |
4. Special Disclosures for 2026
• Artificial Intelligence (AI): Forgelight Marketing utilizes AI technologies to personalize advertisements, analyze consumer trends, and enhance marketing campaigns. This includes automated profiling to predict consumer interests.
• Sensitive Personal Information: Under the CPRA, "Precise Geolocation" (within 1,750 feet) is considered sensitive. Forgelight Marketing processes this data only where the third-party source has provided the consumer an opt-in or where the data has been de-identified.
• No Automated Opt-Out (GPC): Forgelight Marketing's platforms do not currently recognize or honor automated browser-based Global Privacy Control (GPC) or Universal Opt-Out signals. To exercise your right to opt-out, please use the manual methods described in Section 7.
5. How We Use Your Personal Data
We use Personal Data to provide services to our clients for the following purposes:
• Personalizing advertisements, offers, and website content.
• Improving and developing Services (testing, research, analysis).
• Protecting against fraudulent or illegal actions.
• Complying with legal obligations and responding to law enforcement.
6. Sales and Sharing of Personal Data
Over the past twelve months, Forgelight Marketing has "sold" or "shared" (as defined by California law) the categories of identifiers, protected classifications, and geolocation data listed above to Advertisers and Marketing Consultants for targeted advertising.
7. California Resident Privacy Rights
If you are a California resident, you have the following rights:
• Right to Know/Access: Request a summary and a copy of your Personal Data.
• Right to Delete: Request the deletion of Personal Data held by Forgelight Marketing.
• Right to Correct: Request the correction of inaccurate Personal Data.
• Right to Opt-Out of Sale/Sharing: Request that your data not be sold or shared for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Info: Request that we limit the use of your sensitive personal information.
8. How to Exercise Your Rights
Because Forgelight Marketing is a Processor obtaining data from third-party vendors, we may not be the primary "Controller." To exercise your rights:
• Manual Request: Email us at webmaster@forgelightmarketing.com.
• Verification: We must verify your identity before fulfilling a request. Please provide sufficient info to match our records.
• Third-Party Vendors: Consumers are also encouraged to contact the original third-party vendors (from whom Forgelight Marketing obtains data) to ensure information is removed at the source.
9. Data Security and Retention
We use physical, technical, and administrative security measures to protect your Personal Data. We retain data only for the period necessary to fulfill the business purposes outlined in this notice.
10. Contact Information
If you have questions about this CCPA/CPRA Statement, please contact us:
Forgelight Marketing Group, LLC.
1659 Achieva Way, Suite 146 Dunedin, FL 34698 USA
Attn: Forgelight Marketing Group
Email: helpsquad@forgelightmarketing.com