Website Privacy Policy

Effective and last updated September 21, 2026

Forgelight Marketing Group, LLC | forgelightmarketing.com

This Privacy Policy explains how Forgelight Marketing Group, LLC ("Forgelight," "we," "us," or "our") collects, uses, discloses, and retains personal information through forgelightmarketing.com, related webpages, marketing activities, and business operations. It does not replace a separate agreement governing services we provide to a client.

If you do not agree with this Policy, do not submit information through the website. You may also use the privacy controls described below to limit nonessential tracking and certain disclosures.

Scope and our role

Forgelight generally acts as the business or controller responsible for personal information it collects directly through this website and uses for its own business purposes. When Forgelight processes information solely for a client under the client's instructions, the applicable client agreement or data processing agreement governs that processing.

Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual, household, browser, or device. It does not include information that is lawfully considered public, deidentified, or aggregated under applicable law.

Information we collect

Information you provide

• Contact information, such as name, business email address, telephone number, company, title, and mailing address.
• Information submitted through forms, appointment requests, surveys, downloads, newsletter signups, chat, email, telephone calls, or other communications.
• Account, transaction, and service information when you become a client or use a Forgelight platform.
• Any other information you choose to provide. Please do not submit sensitive personal information unless we specifically request it for a permitted purpose.

Website browser and device information

When you visit the website, we and our technology providers may collect IP address, cookie and device identifiers, browser type, operating system, referring URL, pages viewed, links clicked, dates and times of visits, approximate geographic location, advertising identifiers, and interactions with website features.

Information from other sources

We may receive business and professional information from data enrichment, identity resolution, advertising, analytics, public, and commercial sources. Depending on availability and applicable law, this information may include a name, employer, job title, business email address, business telephone number, business profile, audience segment, or inferred business interest.

Identity resolution and data enrichment

We may provide online identifiers, IP address, device information, and website interaction data to identity resolution, analytics, advertising, and data enrichment providers. A provider may compare that information with information from other sources and return business or professional information believed to be associated with a visitor.

We may use the resulting information for business-to-business marketing, audience development, advertising, lead generation, analytics, fraud prevention, and contacting potential business customers. We do not represent that identity matches are always accurate. Visitors may use the privacy choices described below to opt out of disclosures that qualify as a sale, sharing, or targeted advertising under applicable law.

How we use personal information

• Operate, maintain, secure, troubleshoot, and improve the website and our services.
• Respond to inquiries, schedule meetings, provide requested materials, and manage client relationships.
• Analyze website traffic, campaign performance, visitor interests, and use of website features.
• Create and manage advertising audiences, personalize marketing, and measure advertising performance.
• Identify potential business visitors and develop business-to-business leads.
• Send marketing communications where permitted and honor unsubscribe requests.
• Detect fraud, misuse, security incidents, and unlawful activity.
• Comply with law, enforce agreements, and establish or defend legal claims.

How we disclose personal information

We may disclose personal information to the following categories of recipients:

• Hosting, security, analytics, customer relationship management, email, scheduling, chat, and other operational service providers.
• Advertising platforms, identity resolution providers, and data enrichment providers.
• Professional advisers, auditors, insurers, and legal representatives.
• Government authorities or other parties when disclosure is required or permitted by law.
• A buyer, successor, or other participant in a merger, acquisition, financing, reorganization, or sale of assets.
• Other parties at your direction or with your consent.

We do not sell personal information for money. Some disclosures to advertising, analytics, identity resolution, or data enrichment providers may nevertheless be treated as a sale, sharing, or targeted advertising under state privacy laws. Where required, you may opt out through the Your Privacy Choices page or a recognized browser-based opt-out preference signal.

Collection use and disclosure summary

Cookies and similar technologies

We use cookies, pixels, tags, local storage, scripts, and similar technologies. Some are necessary to operate the website. Others support analytics, chat, advertising, and identity resolution. More information appears in our Cookie Policy.

Where required, nonessential technologies will not operate until you make a permitted choice. You can reopen the website privacy settings to change your selections. Browser settings may also allow you to block or delete cookies, but doing so may affect website functions.

Artificial intelligence

Forgelight may use artificial intelligence tools to assist with customer support, analysis, campaign development, content creation, and internal operations. We do not use nonpublic client information to train a third party's general-purpose AI model unless the client authorizes that use or the applicable agreement permits it. Automated tools may produce inaccurate results and are subject to human review when appropriate.

Retention

We retain personal information only for a period reasonably necessary for the disclosed purpose, legal compliance, security, dispute resolution, and enforcement of agreements. Unless a longer period is required by law or a contract, browser, device, advertising, and identity resolution data is ordinarily retained for no more than 24 months. Inquiry and business contact records are ordinarily retained for the active relationship and up to 36 months afterward. Security and legal records may be retained while reasonably necessary to investigate an incident or protect legal rights.

A provider may apply a shorter retention period under its own contract with us. We periodically review retained information and delete, aggregate, or deidentify information that is no longer needed.

Your privacy choices

• Cookie choices. Use the privacy settings available on the website to accept, reject, or manage nonessential technologies.
• Sale sharing and targeted advertising. Use the Your Privacy Choices page to opt out of disclosures treated as a sale, sharing, or targeted advertising.
• Universal opt-out signals. Where legally required, we process recognized browser-based opt-out preference signals, including Global Privacy Control, for the browser or device sending the signal.
• Marketing email. Use the unsubscribe link in a marketing email. Service or transactional messages may still be sent.
• Privacy requests. Submit a request through the Your Privacy Choices page, email helpsquad@forgelightmarketing.com, or call 888.341.7735.

Rights vary by location and may include access, correction, deletion, portability, limitation of sensitive-data processing, and an appeal of a denied request. We will not discriminate against you for exercising an applicable privacy right. We may verify requests when required, but we do not require identity verification for a browser-level opt-out request unless necessary to apply the request beyond that browser or device.

Children

The website is intended for business audiences and is not directed to children under 13. We do not knowingly collect personal information from children under 13. We also do not knowingly sell or share the personal information of consumers under 16. If you believe a child provided information to us, contact us so we can review and delete it as appropriate.

Sensitive personal information

We do not intentionally use website tracking to collect precise geolocation, health information, biometric identifiers, account credentials, government identifiers, or other sensitive personal information for advertising or identity resolution. If a future service requires sensitive information, we will provide any additional notice and consent required by law.

Security and international processing

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No transmission or storage method is completely secure. Information may be processed in the United States and other locations where our providers operate, subject to applicable contractual and legal safeguards.

Third party websites

The website may link to services that we do not control. Their privacy practices are governed by their own notices. A link does not mean that Forgelight accepts responsibility for another party's privacy practices.

Changes to this Policy

We may update this Policy to reflect changes in our practices, technology, or legal obligations. We will post the revised Policy with a new effective date and provide additional notice when required by law. Material changes will apply prospectively unless otherwise permitted.

Contact us

Privacy Officer
Forgelight Marketing Group, LLC
1659 Achieva Way, Suite 146, Dunedin, FL 34698 USA
Email helpsquad@forgelightmarketing.com
Telephone 888.341.7735