The Beacon
Your source for the ideas shaping modern marketing.
Welcome to The Beacon, where we break down the biggest stories in marketing, AI, advertising, and technology. Whether it's a major platform update, a standout campaign, or a shift in consumer behavior, you'll find clear analysis, practical takeaways, and informed perspectives from the team at Forgelight Marketing Group.
AI, Fear, and the Future of Work
Jason shares his honest take on AI, security, implementation, and whether it's coming for your job, drawing on lessons from his career and what he's seeing across the industry.....
The Forgelight Beacon Newsletter — Issue No. 6
This month's Beacon covers Google's biggest search bar change in 25 years, why Coca-Cola's quiet consistency is a marketing masterclass, how brands are gearing up for World Cup 2026 advertising, Roku crossing 100M households, and Jason the Ad Nomad's next trip through Scandinavia.....
The Forgelight Beacon Newsletter — Issue No. 5
As we move further into Q2, the pace of change isn't slowing. This issue covers Google's 3 AI strategies to master the future of marketing, the growing trust crisis in digital media, how 'The Devil Wears Prada 2' spawned a closet full of brand partnerships, and a look inside the Forgelight Ads Engine beta.....
The Forgelight Beacon Newsletter — Issue No. 4
With Q1 nearing its close, marketing is becoming smarter, faster, and more interconnected. This issue covers NVIDIA's State of AI Report, AI workload intensity, Instagram DM encryption removal, Jason's Q2 predictions, and a sneak peek at Forgelight's new Google Ads Pod.....
The Forgelight Beacon Newsletter — Issue No. 3
This month, the spotlight is on AI's rapid evolution in the marketing and advertising landscape. Topics include ChatGPT quietly building ad infrastructure, GEO & SEO for AI, AI agents and SaaS, new AI content regulation, and Forgelight's upcoming AI Readiness Snapshot.....
The Creator Economy (aka. Influencers) Is No Longer a Side Hustle, It's a Serious Ad Channel!
The 2025 report from Interactive Advertising Bureau (IAB), covered in Marketing Dive's piece "Creator ad spend to reach $37B as marketers turn to AI for scale," shows something big: brands are treating creator-driven content as a serious, central part of their marketing mix.....
The Forgelight Beacon Newsletter — Issue No. 2
As we put a bow on 2025, our second installment wraps up this year. Topics include storytelling in marketing, the Diddy documentary as a PR case study, programmatic ad expansion, AI transparency in ads, and the exploding creator economy.....
Owning the Rails Part 2: Why Amazon's Infrastructure Play Changes the Ad Game
Amazon has been quietly positioning itself to dominate the programmatic ad space by creating its own programmatic ad platform.....
Welcome to the Forgelight Beacon Newsletter
Welcome back to what was formerly known as 'The Consultant's Couch,' from Consult FGC, your extended digital marketing team.....
Owning the Rails Part 1: Amazon Take Over of Progrommatic Advertising
Amazon's recent move into R.T.B. (Real Time Bidding) - infrastructure via A.W.S. (Amazon Web Services) RTB Fabric is meaningful for every marketer, agency, and ad-tech vendor in the B2B space.....
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