The
Beacon
Newsletter
Guiding You to Marketing Success.
issue no.1
November 3, 2025
Allow us to reintroduce ourselves…
Welcome to the Forgelight Beacon Newsletter.
Welcome back to what was formerly known as 'The Consultant's Couch,' from Consult FGC, your extended digital marketing team.
We've had a busy 2025. It started with the rebranding of Consult FGC to what is now Forgelight Marketing Group. Our name is different, but our team and our vision remain the same — to guide you to marketing success. We're still here to provide expert solutions, deliver real results, and give answers to questions you didn't even know you had.
And that brings us to this newsletter, which we see as an extension of our purpose of guiding your marketing and advertising success. The Beacon is here to illuminate trends, creativity, and solutions, and provide a pathway to navigate these digital seas.
Keep reading below to learn more about our rebrand.
In This Issue
- ▸How Gen Z is reshaping holiday marketing
- ▸6 Advertising Trends to Watch in 2026
- ▸An 'antidote' to short-form video. What some advertisers are using.
- ▸The Missing Link In Your AI Strategy
- ▸Are we in a numb season (digital detox) and what does the backlash look like?
❄️ Holiday Marketing | Marketing Dive
How Gen Z is reshaping holiday marketing — and what brands can do about itThe holiday season has become a complex maze for marketers. And this year, brands are tasked with the extra challenge of understanding an advertising playbook being rewritten by Gen Z, a cohort that remains valuable but is simultaneously leading a seasonal spending decline.
📱 Advertising | Exploding Topics
6 Advertising Trends to Watch in 2026AI, mobile advertising, and short-form video continue to top the trends list. And with this strong shift in consumer behavior, advertisers have to follow suit.
📺 Advertising & Brand Strategy | Marketing Brew
An 'antidote' to short-form video: Why some brands are leaning into short filmsIn the same breath, some brands are choosing an alternative route to shock customer's behavior systems — short films. "In an era where short-form video is dominant, advertisers leaning into movie-making could be a breath of fresh air."
Which would you choose for your brand?
🤖 Mastering AI | Forgelight Marketing Group
Human Insight: The Missing Link in Your AI StrategyIn a world racing to automate everything, the real competitive edge isn't just smarter machines — it's the human insight that gives AI meaning, direction, and impact.
🩺 Digital Wellness | The Guardian
How a digital detox day could help people take control of downtimeStepping away from screens, even for just a single day, can restore focus, reduce stress, and help people reclaim their downtime in more meaningful ways.
🤖 AI | PSFK
An AI Tool That Protects Consumers from Getting Ripped OffEthical AI in action? PSFK's latest innovation, Service Buddy, isn't just another AI tool — it's a savvy defender for everyday consumers, helping decode repair quotes and expose rip-offs with real-time insights.
This Month
Marketing Recommendations
Our Favorite Web Design Guide
Save the Pixel: The Art of Simple Web Design
"Save the Pixel" by Ben Hunt is one of the oldest books on web design, but it has aged beautifully. A masterclass in intentional design and purposeful interaction. We can't recommend it enough.
View ResourceCase Study
Rebranding Consult F.G.C. to Forgelight Marketing Group
Read more about our decision-making process in rebranding our company. Forgelight Marketing Group better represents what we provide — a guiding light in the midst of marketing confusion.
Read the Case Study