Digital Marketing & Advertising Services
Our marketing and advertising solutions to help you define your target audience, engage your current customers and convert new ones for real, tangible results.
Search Engine Marketing (SEM)
We’ve been working in the SEM space for over 20 years. We’ve seen many iterations of Google Ads (formerly AdWords), Facebook’s Ad Manager (formerly Power Editor), a UI update or two or five of YouTube’s home page, countless updates to Google’s SERPs from Panda to Pigeon, and many more. Now, of course, we monitor the rise of AI search engines and their effect on SEM, from OpenAI’s Chat-GPT to Google’s Gemini to Perplexity, and beyond.
While the landscape continues to evolve, our digital marketing & SEM strategies rely heavily on our deep understanding of the core, fundamental principles on why people search - the hows of search come and go, and change all the time.
Comprehensive Digital Marketing
When you mention digital marketing, you can be describing a plethora of different online and marketing strategies, tools, and activities. Digital marketing can encompass everything from website design, to paid online advertising, to search engine optimization (SEO), to programmatic OTT advertising, to social media marketing, to email, to data analytics and tracking, and much more.
Fortunately, we have experience in all of it and are ready to help you tackle the large task of executing these tasks and/or expanding your marketing strategy in a way that drives results.
When working with us for our SEM and Digital Marketing services, you can expect expertise & deliverables with the following platforms:
1. Google Ads
a. Google Search/Display Network
b. Google Demand Gen
2. YouTube Ads (via Google Ads)
3. Microsoft/Bing Ads
4. Social Media Marketing
a. Meta Ads Manager
a1. Facebook [News Feed, Stories]
a2. Instagram [Posts, Stories, Reels]
5. Google Ads
a. OTT & CTV
b. Display
C. Taxonomy & Custom Audience Targeting
Branding & Strategy
It can be hard to know where to start when embarking on the journey to build or improve your business. What do you need to do to get new customers? How should you optimize your workflow? Is it time for new promotions or products? Plus many more questions. That’s where we come in. We’ll work with you to find out the most effective ways to communicate your brand identity to your core customers and formulate strategies that can leverage both digital and traditional marketing techniques to help build your business and drive real growth.
From crafting compelling brand narratives to designing impactful marketing campaigns, we'll equip you with the tools and strategies to elevate your business to new heights. Whether you're a startup looking to establish a strong foothold in the market or an established business aiming to expand your reach, we're here to help you achieve your objectives.
When working with us to help you build or better define your business and brand, we provide the following:
• Logo Design
• Brand Guidelines
(including colors, fonts, logo distinctions, & more)• Marketing Plans & Strategic Development
• Marketing Execution & Deliverables
(including ad creation, media delivery, optimization & more)
Programmatic & Geofencing Advertising
Add hyperlocal marketing to your marketing tool box and get more out of your OTT & CTV ad spend with our proprietary geofencing and programmatic advertising platform, Hyloq™️.
Hyloq™️ Programmatic & Geofencing Advertising Are you getting the most out of your programmatic ad spend? If you’re not using Hyloq™️, then chances are - you’re not.
Hyloq™️ is our proprietary, programmatic platform for geofencing and OTT/CTV, guided by our TrueSpend™️ philosophy. Do you want to know where your OTT ad spend is really going? Then you’ll want to know about TrueSpend™️.
Over more than six years, we’ve developed Hyloq to be your go-to resource for quality ad delivery at transparent pricing. We don’t hide behind obscured fees - know the totality of where your ad spend went - without question.
Our team specializes in developing strategies catered for hyperlocal marketing. We leverage hyper-targeted data and segmentation to boost marketing plans and initiatives with precise targeting methods like geofencing, competitor conquesting, retargeting, and more. We combine our advanced data and techniques with top-tier analysis and tracking to help ensure that you are reaching the right audience at the right time with the right message.
When using our Hyloq™️ services and platform, you can expand your marketing plan with our quality, programmatic ad inventory. You can access the following:
• Display & Video ads for websites, apps, and native
• OTT & CTV
(with frequency capping and dayparting capabilities)• Premium OTT & CTV inventory
• Taxonomy Segment Targeting
• Geofencing
• City, Zip Code, and DMA Targeting
• Pixel Tracking and Audience Segmentation
• Expert Analysis & more
Visit Hyloq.com