Digital Marketing & Advertising Services
Our marketing and advertising solutions to help you define your target audience, engage your current customers and convert new ones for real, tangible results.
Search Engine Marketing (SEM)
We’ve been working in the SEM space for over 20 years. We’ve seen many iterations of Google Ads (formerly AdWords), Facebook’s Ad Manager (formerly Power Editor), a UI update or two or five of YouTube’s home page, countless updates to Google’s SERPs from Panda to Pigeon, and many more. Now, of course, we monitor the rise of AI search engines and their effect on SEM, from OpenAI’s Chat-GPT to Google’s Gemini to Perplexity, and beyond.
While the landscape continues to evolve, our digital marketing & SEM strategies rely heavily on our deep understanding of the core, fundamental principles on why people search - the hows of search come and go, and change all the time.
Comprehensive Digital Marketing
When you mention digital marketing, you can be describing a plethora of different online and marketing strategies, tools, and activities. Digital marketing can encompass everything from website design, to paid online advertising, to search engine optimization (SEO), to programmatic OTT advertising, to social media marketing, to email, to data analytics and tracking, and much more.
Fortunately, we have experience in all of it and are ready to help you tackle the large task of executing these tasks and/or expanding your marketing strategy in a way that drives results.
When working with us for our SEM and Digital Marketing services, you can expect expertise & deliverables with the following platforms:
1. Google Ads
a. Google Search/Display Network
b. Google Demand Gen
2. YouTube Ads (via Google Ads)
3. Microsoft/Bing Ads
4. Social Media Marketing
a. Meta Ads Manager
a1. Facebook [News Feed, Stories]
a2. Instagram [Posts, Stories, Reels]
5. Google Ads
a. OTT & CTV
b. Display
C. Taxonomy & Custom Audience Targeting
Branding & Strategy
It can be hard to know where to start when embarking on the journey to build or improve your business. What do you need to do to get new customers? How should you optimize your workflow? Is it time for new promotions or products? Plus many more questions. That’s where we come in. We’ll work with you to find out the most effective ways to communicate your brand identity to your core customers and formulate strategies that can leverage both digital and traditional marketing techniques to help build your business and drive real growth.
From crafting compelling brand narratives to designing impactful marketing campaigns, we'll equip you with the tools and strategies to elevate your business to new heights. Whether you're a startup looking to establish a strong foothold in the market or an established business aiming to expand your reach, we're here to help you achieve your objectives.
When working with us to help you build or better define your business and brand, we provide the following:
• Logo Design
• Brand Guidelines
(including colors, fonts, logo distinctions, & more)• Marketing Plans & Strategic Development
• Marketing Execution & Deliverables
(including ad creation, media delivery, optimization & more)
Programmatic & Geofencing Advertising
Add hyperlocal marketing to your marketing tool box and get more out of your OTT & CTV ad spend with our proprietary geofencing and programmatic advertising platform, Hyloq™️.
Hyloq™️ Programmatic & Geofencing Advertising Are you getting the most out of your programmatic ad spend? If you’re not using Hyloq™️, then chances are - you’re not.
Hyloq™️ is our proprietary, programmatic platform for geofencing and OTT/CTV, guided by our TrueSpend™️ philosophy. Do you want to know where your OTT ad spend is really going? Then you’ll want to know about TrueSpend™️.
Over more than six years, we’ve developed Hyloq to be your go-to resource for quality ad delivery at transparent pricing. We don’t hide behind obscured fees - know the totality of where your ad spend went - without question.
Our team specializes in developing strategies catered for hyperlocal marketing. We leverage hyper-targeted data and segmentation to boost marketing plans and initiatives with precise targeting methods like geofencing, competitor conquesting, retargeting, and more. We combine our advanced data and techniques with top-tier analysis and tracking to help ensure that you are reaching the right audience at the right time with the right message.
When using our Hyloq™️ services and platform, you can expand your marketing plan with our quality, programmatic ad inventory. You can access the following:
• Display & Video ads for websites, apps, and native
• OTT & CTV
(with frequency capping and dayparting capabilities)• Premium OTT & CTV inventory
• Taxonomy Segment Targeting
• Geofencing
• City, Zip Code, and DMA Targeting
• Pixel Tracking and Audience Segmentation
• Expert Analysis & more
Visit Hyloq.comData Enrichment
Unlock the Full Potential of Your Customer Data with Data Enrichment
Your customer data holds powerful insights—if you know how to unlock them. Our Data Enrichment service transforms raw data into a complete, actionable customer profile, helping you understand who your audience really is and how to reach them effectively. Provide us with your existing customer data or place our custom pixel on your website and/or advertising campaigns, and we’ll enrich it with detailed demographics, behaviors, and predictive insights to give you a clearer picture of your audience.
What We Deliver:
• Demographic Enrichment
We append missing details like age, gender, income level, household size, and geographic location to create a more complete customer profile.• Behavioral Insights
We analyze customer interactions, purchase history, website activity, and engagement patterns to identify trends and predict future actions.• Interest & Lifestyle Data
We enhance your database with psychographic details, including hobbies, brand affinities, and online behaviors, helping you create hyper-targeted campaigns.Why It Matters:
• Better Audience Targeting
Reach the right people with hyper-personalized messaging.• Higher Conversion Rates
Tailor your campaigns to customers who are most likely to engage.• Smarter Marketing Decisions
Gain deeper insights into customer behavior and preferences.Stop guessing and start marketing with precision. Get started with Data Enrichment today!
Data Modeling: Transform Raw Data into Marketable Insights
Your business collects massive amounts of data—but is it telling you what you really need to know? Data Analytics teams have tons of information but often don’t understand what Marketing needs. Meanwhile, Marketing doesn’t always know what to ask to extract actionable insights. That’s where we come in.
Our Data Modeling service bridges the gap between raw analytics and strategic marketing. We turn complex data into clear, marketable insights that drive smarter decision-making, better audience targeting, and higher conversions.
What We Do:
• Extract & Analyze
We take your existing data, break it down, and uncover patterns, trends, and opportunities that impact your marketing strategy.• Deliver Marketable Insights
We translate raw numbers into practical recommendations that your team can use to refine campaigns, improve messaging, and optimize customer engagement or we can run campaigns for you (wink).• Identify Trends & Opportunities
We spot shifts in customer behavior, emerging market opportunities, and new ways to connect with your audience more effectively.• Optimize Customer Journeys
We help you nurture leads, develop and manage customer lifecycles, and build high-converting sales funnels that maximize revenue potential.• Actionable Reporting
We don’t just hand over data—we report back with clear recommendations on what the data means, how to use it, and the best ways to reach and engage your audience. Advanced Matching & Profiling – We connect the dots between your site visitors, ad interactions, and third-party data sources to build a rich, data-driven profile of your ideal customers.Don’t let valuable data sit unused. Get a marketing data analyst on your side and turn information into action!