Internal Rebrand: Consult F.G.C to Forgelight
The Challenge
Our brand needed a complete overhaul of almost everything. We wanted to make sure that this time it was bolder and more modern, while still aligning with our "Personal Touch" message.
The Solution
We made a custom, bold and beautiful site + rebranded all the logos and artwork. We were surprised with how much more interest we have received for our services since the changeover.
The Branding
While our old logo once served us well, it was time for a refresh. We were aiming for a warmer-toned color scheme with no blues. We also wanted the logo to feel stronger and represent our company's intention to be hands-on, hard-working, and a little unrefined. The branding needed to show that we are not your average stuffy New York ad agency. After testing multiple fake pages with our color palette ideas, we decided on #3: Rust orange and patina green.
The Logo
With the color palette established, we needed to create a new logo to compliment.
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2. The Website
Modern and Robust....
With the color palette and logos extablished, the entire website needed to be rebuilt from scratch in keeping with the new branding.
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